Digital Marketing and Business Intelligence



Marketing & Communications, Operations, Data Science
Posted on Monday, October 30, 2023

Digital Marketing and Business Intelligence


Posted Oct 29, 2023 · Job Reference 1210233

About the company

Xccelerate is recognised as one of Hong Kong's leading ed-tech start-ups. In ~6 years, we have built a track record of up-skilling 40,500+ alumni by working with enterprises, government and individuals on 4th industrial revolution skills around APAC (i.e. RPA, AI, Coding, UI/UX design, BlockChain). Since day 1, we have focused on a project-based curriculum that inspires professionals to apply their learnings and boldly move away from business as usual. Our unique value proposition revolves around building highly engaging end-to-end educational experiences by continuously refining positive feedback loops such as gamification, social learning, peer-to-peer accountability and market-driven content.

About the role

Role is based in Hong Kong.

Seeking a knowledgeable and experienced Digital Marketing & Business Intelligence Instructor (Online) to deliver high-quality training sessions on digital marketing strategies and business intelligence & AI tools. The ideal candidate will have expertise in SEO, SEM, social media marketing, web analytics, and business intelligence & AI tools. Strong communication and teaching skills are required.

Role Responsibilities

  • Create course materials and deliver engaging training workshops on digital marketing and business intelligence topics.
  • Provide guidance and support to students, answering questions and offering feedback.
  • Stay current with industry trends and incorporate them into the course curriculum.
  • Evaluate student performance and provide constructive feedback.
  • Collaborate with the curriculum development team to ensure relevant content.
  • Foster a positive learning environment that encourages participation and knowledge-sharing.
  • Conduct assessments and examinations to measure student knowledge.
  • Continuously improve instructional methods.


  • Bachelor's degree in Marketing, Business Administration, Data Science, or related field.
  • Expertise in digital marketing strategies
  • Familiar with utilization of business intelligence tools and AI tools (such as ChatGPT).
  • Strong analytical and communication skills.
  • Prior teaching or training experience is desirable.
  • Familiarity with online learning platforms and educational technology.

What we offer

  • Value: It is in our DNA that every team member has a voice and we embrace everyone's individuality and ideas.
  • Growth: Clear career progression path and we make it our responsibility that every team member grows professionally and as an individual.
  • Connection: Xccelerate family enjoys going for weekly team lunches and happy hour.
  • Innovation: Our team is constantly innovating to conquer bigger challenges.
  • Up-skilling: We provide full scholarships for part-time courses and encourage the team to constantly up-skill themselves.
  • Guidance: Mentoring and on-going support throughout your career with Xccelerate.
  • Culture: At Xccelerate we are a young, vibrant, and diverse team.
  • Flexibility: Hybrid work structure.
  • Competitive Salary