Marketing Lead
Raiku
About Us
We believe Solana has the potential to be the global economic engine of our future internet and via Raiku, we can radically accelerate internet capital markets powered by Solana. By developing software that directly connects validators with purpose-built execution environments, we redefine Solana’s consensus ecosystem. We're building institutional-grade infrastructure that delivers unprecedented performance, guaranteed transaction inclusion, and deterministic settlement for the next generation of internet-native applications. We unlock radical bandwidth and latency improvements by shifting Solana’s focus to state verification. #OPOS.
Role Overview
As our first internal Marketing hire, you'll spearhead Raiku's marketing presence and growth initiatives. Working directly with our founding team and external marketing stakeholders, you'll build our marketing function from the ground up and help drive our marketing strategy. We value highly integrity, dependability and seek a self-driven professional with proven experience in Solana-native marketing and/or dealing with institutional clients.
Primary Responsibilities
Develop and execute comprehensive marketing strategies across all channels
Create compelling technical and non-technical content that showcases our innovations
Build and nurture relationships with key Solana and EVM ecosystem partners
Design and implement marketing campaigns targeting both institutional players and the crypto community
Manage social media presence and grow our community engagement
Track and analyze marketing metrics to optimize performance
Represent Raiku at industry events and ecosystem meetups
Required Qualifications
3+ years of marketing experience in crypto/Web3 startups with a proven track record of scaling marketing initiatives and growing communities
Deep understanding and first-hand knowledge of the current Solana ecosystem
Outstanding written and verbal communication skills
Ability to translate complex technical concepts for various audiences
Experience with content creation and social media management
Strong analytical skills for measuring and reporting on marketing metrics
Ideal Candidate Profile
Self-starter who thrives in autonomous, fast-paced environments
Strategic thinker with strong execution capabilities
Passionate about blockchain technology and its institutional adoption
Experience marketing to institutional clients (DeFi/trading experience a plus)
Track record of ownership and initiative in previous roles
Growth Opportunities
Direct impact on Raiku's market positioning and adoption
Potential to build and lead a marketing team as we scale
Close collaboration with founders on company strategy
Opportunity to shape the future of institutional blockchain infrastructure
Focus Areas
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Community Building & Engagement
Foster relationships across the Solana ecosystem
Build and nurture our developer and validator communities
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Content & Brand Strategy
Develop Raiku's voice and market presence
Create compelling technical and educational content
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Campaign Management
Design and execute targeted marketing initiatives
Drive adoption among key stakeholder groups
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Events & Partnerships
Represent Raiku at industry events
Develop strategic ecosystem partnerships
What We Offer?
Opportunity to shape the future of Solana's infrastructure
Competitive compensation package including token allocation
Remote-first work environment
A one-off allowance upon joining to setup a home-office inc. brand new Mac device
Professional development opportunities
Chance to work with cutting-edge technology and world-class engineers
Raiku is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from candidates of all backgrounds who are passionate about building the future of internet capital markets.