Head of Marketing



Marketing & Communications · Full-time
New York, NY, USA · Remote
Posted on Thursday, February 22, 2024

Orca’s mission is to become the leading provider of on-chain financial primitives. We see a future where much of the world’s financial system is powered by DeFi, and we’re looking to hire a Head of Marketing to accelerate our progress towards that vision.

A successful candidate for this role will have an excellent understanding of all common DeFi primitives, including their strengths, weaknesses, and how they interact with each other. An in-depth understanding of Orca’s CLAMM product is particularly important. Detailed knowledge of the Solana DeFi ecosystem, including its history and its users’ preferences, is also required.

What you’ll do

  • Review and translate strategy into actionable marketing plans.
  • Own Orca’s Twitter account. Create targeted, relevant content that aligns with Orca’s brand and strategy.
  • Develop and implement Orca’s channel marketing strategy: rank channels, plan channel-specific initiatives, identify success metrics, and execute campaigns.
  • Collaborate across organizational functions to market product releases and amplify Orca’s brand.
  • Establish an analytics-driven growth culture by integrating data insights into every marketing decision and campaign.
  • Continue to expand Orca’s reach to new and existing DeFi users.
  • Begin to position yourself as a public figure for Orca. This could include speaking at conferences, appearing on podcasts, writing for industry publications, or other activities depending on your strengths and preferences.
  • Develop your leadership role, managing a Marketing team and budget.

What you’ll bring

  • Deep understanding of the culture of DeFi Twitter, especially within the Solana community.
  • Significant experience personally using Orca and other Solana DeFi protocols.
  • Track record of executing successful cross-channel marketing campaigns.
  • Ownership mentality: if you see a better way, you work with others to get it done.
  • Thought process that is both creative and analytical, with the ability to put yourself in the user’s shoes.
  • Ability to think big picture but also a willingness to get in the weeds and do the work.
  • Leadership potential to grow with Orca.

What we offer

  • Opportunity to shape Solana DeFi at an established protocol.
  • Competitive salary and ORCA token allocation.
  • Flexible work schedule.
  • Option to work remotely or from our office in New York City. Note: North American hours are prioritized for meetings.
  • Work alongside a global team of talented and passionate Orca contributors.

To apply:

Submit an application to [email protected] with the subject [Head of Marketing]: {your full name}, and include the following:

  • CV or LinkedIn profile
  • Twitter profile
  • When you're able to start
  • Short description of your background in DeFi and interest in Solana and Orca
  • Short project:
    • Create one meme of your choice, demonstrating the ability to convey a technical or complex piece of information in an easily digestible format.
    • Optional: Outline a brief (max 1-page) single-channel marketing strategy for Orca, focusing on the channel you think is most important. Include your key objectives, target audiences, and rationale for selecting them. This is not intended to be a fully-developed marketing plan. Instead, think of it as a jumping off point for further discussion. It should clearly communicate what you are recommending (and why), but save the specifics for later.

About: https://orca.so/about

Twitter: https://twitter.com/orca_so

Discord: https://discord.orca.so

Podcast: https://orcapod.orca.so

Medium: https://orca-so.medium.com/

Please send an email to [email protected] with the information requested above. Form submissions are not monitored.

Orca is an equal opportunity employer.