Okay Bears
Okay Bears


Sydney, NSW, Australia


11-50 employees

founded in


Okay is an emerging leader in Web3 and digital collectibles, with a mission to spread hope through art & code. Its flagship brand, Okay Bears, made headlines in 2022 when it launched with over USD18m sales volume in its first day, breaking NFT records. Since then, the company has built a thriving global community that has a reputation for positive internet culture with a unifying message, "We're All Gonna Be Okay". Okay Bears is the only Web3 brand in partnership with leading licensing agency IMG. President Bruno Maglione, President of Licensing, IMG, said: “Okay Bears has shown that NFTs can be a powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support. Their brand message and values have resonated with people across the world.” The Okay community organically generates over 50m Twitter impressions monthly and is onboarding brand partners through its innovative OKAY+ platform and Web3-powered Badges & Streaks system. Peter Gould, Chief Comms Officer, “Our Web3 community reflects the positive potential of digital collectibles. What started as a popular NFT collection has become a globally-loved movement for supporting meaningful causes.” Okay Bears has formally collaborated with UN Refugees, Movember, NBA players, and has established a charitable partnership with (RED). It is in the process of welcoming and onboarding new brand partnerships, including licensing to global fashion retailers, lifestyle apparel & merchandise, toys & collectibles.

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