Loopscale is seeking a Growth & Content Lead to establish our growth strategy, orchestrate major launches, and spearhead marketing initiatives to grow Loopscale’s brand across social and digital channels. You will be positioned to drive a period of rapid growth by joining at a pivotal point ahead of our public launch. The ideal candidate is a marketing and operations generalist with the ability to craft compelling storylines for specific audiences, curate and create engaging multi-channel content, and scale product and marketing partnerships.

You’ll work cross-functionally to establish our growth strategy, orchestrate major launches, and spearhead marketing initiatives. The ideal candidate is an operations and marketing generalist with the ability to craft compelling narratives, curate and create engaging multi-channel content, and scale product and marketing partnership

We are headquartered in Flatiron in New York City, but this position offers the flexibility for global candidates to work remotely.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

About Loopscale

Loopscale is on a mission to unlock economic opportunity by building the next generation of capital markets on efficient, open networks. Our flagship product, a lending order book on Solana, introduces a new paradigm in on-chain credit. Loopscale is a New York-based startup founded by a team of crypto-natives that has launched products with over $100M of on-chain volume. We are backed by Coinbase, Jump, Coinfund, and Solana Ventures. Visit our website, docs, and social media to learn more.

You will:

• Develop and frame a comprehensive growth and content strategy including brand positioning and marketing campaigns, ensuring effective communication across various channels to cultivate audience product comprehension, engagement, and growth.

• Content

  • Own the content strategy and lifecycle, including ideation, drafting, creative, distribution, promotional strategy, and measurement.

  • Write impactful short- and long-form content such as social posts, blog articles, and user documentation that effectively communicates the value of our product.

  • Collaborate with the brand and design teams to oversee and aid in the creation of graphics, motion graphics, and videos.

• Growth & Partnerships

  • Identify, aggregate, and prioritize outbound and inbound technical and marketing partnership opportunities and manage outreach and partnership logistics.

  • Developing high-impact media and “KOL” relationships to secure strategic placements for Loopscale in industry newsletters and podcasts to to amplify brand presence and reach new audiences.

  • Oversee logistics for physical brand presence including conference events and speaking engagements.

  • Develop and execute comprehensive marketing campaigns aligned with Loopscale’s business objectives, ensuring cohesive campaigns across various channels.

  • Live and breathe crypto Twitter and Discord to stay up-to-date on industry trends and user preferences and ensure our content strategy remains relevant and effective.

Ideally, you have:

• A track record in a lead growth, content, marketing role at a high-growth tech startup, preferably in web3 or DeFi.

• Proven ability to use social media to build communities at scale, with experience in developing blog posts, explainer threads, product marketing, and memes.

• Excellent copywriting skills and the ability to develop and adapt tone of voice for various target audiences with a knack for identifying topical industry news and capitalizing on it with a unique point of view.

• A deep understanding of social media platforms, particularly X (formally known as Twitter), Discord and YouTube.

• Experience with Figma and the ability to create visually compelling graphics.

• Exceptional communication, collaboration, and project management skills.

You get:

• Competitive compensation with potential equity and token options.

• Comprehensive health, dental, and vision plans.

• In-person private workplace in Flatiron, New York.

• Regular off-sites and other company-sponsored events and travel opportunities.