Social Lead

Marketing & Communications · Full-time
Posted on Saturday, February 10, 2024

Who We Are: is the world's largest decentralized compute platform.

Our groundbreaking “Internet of GPUs” solves the global shortage in compute power by aggregating GPUs from multiple sources into a single platform, allowing ML engineers to access nearly unlimited computing resources at a fraction of the cost of traditional cloud providers.

Using io Cloud, engineers can access our global network of GPUs that spans over 70 countries to create enterprise-level clusters in a matter of seconds. The experience is fully customizable, allowing customers to choose cluster type, GPU type, security level, connection speed and purpose.

By creating the world’s most efficient GPU network, will fuel a wave of AI innovation and power the startups whose technology is transforming tomorrow.

What You’ll Do:

As's Social Lead, your role is pivotal in developing a strategic social media presence that enhances brand awareness and community engagement within the Web3 space. You'll lead content creation, foster vibrant community interactions, and build relationships with key influencers and partners, ensuring cohesive brand messaging across platforms. Your role demands a mastery of social engagement tools, a data-driven approach to social analytics, deep knowledge of crypto and Web3 culture, and a keen eye on industry trends.

Key Responsibilities:

  • Strategic Social Media Management: Craft and implement a comprehensive social media strategy that aligns with the company's goals in the Web3 space, emphasizing brand awareness, community engagement, and user acquisition.
  • Content Leadership: Oversee the production and curation of engaging, informative, and relevant content tailored to various social media platforms, ensuring it resonates with the target audience and effectively promotes the Web3 ecosystem.
  • Community Engagement: Foster active and vibrant communities across social media channels, initiating and moderating discussions, responding to comments and inquiries, and cultivating a positive brand image.
  • Influencer and Partner Relations: Act as a brand ambassador, leveraging social media to build and strengthen relationships with influencers, industry leaders, and potential partners within the Web3 and crypto communities.
  • Cross-functional Collaboration: Work closely with the marketing, product, and community teams to ensure a cohesive brand message and leverage insights for cross-promotional efforts and strategic initiatives.
  • Performance Analytics: Monitor, analyze, and report on social media performance metrics, using data to optimize future strategies, increase engagement, and drive conversions.
  • Trend Monitoring and Adaptation: Keep abreast of the latest trends and developments in social media, Web3, and the broader digital landscape, adapting strategies to leverage new opportunities and technologies.


  • 5+ years of experience in social media management and digital marketing, with at least 3 years focused on the crypto/Web3 space, demonstrating a track record of significant growth and engagement in online communities for both brand and persona social media handles.
  • Proven success in leveraging social media for Web3 community building, with deep understanding of crypto technology, slang, projects, and culture. Active participation and influence on platforms like Crypto Twitter is essential.
  • Strong background in crafting compelling brand narratives, content strategy, and digital marketing campaigns tailored to social media, with a focus on metrics-driven engagement and community growth.
  • Experience using social listening, content moderation, and other social media management tools like Sprout Social, Sprinklr, Meltwater, and similar to manage publishing content, social moderation, and other social media operations.
  • Outstanding written and verbal communication skills, with the ability to clearly articulate complex Web3 and crypto concepts to diverse audiences, setting an engaging and informative tone across social platforms.
  • Demonstrated creativity and autonomy in developing and executing innovative social media strategies and campaigns that resonate with the target audience, encourage participation, and foster community spirit.
  • Proficiency in utilizing social media analytics tools to track performance, analyze engagement patterns, and iterate on strategies for improved reach and effectiveness.
  • Ability to efficiently navigate the rapidly changing landscape of social media and the Web3 space, adapting strategies in real time to embrace new trends, technologies, and platforms.

What We Offer:

  • The opportunity to scale a rapidly growing crypto project at a pivotal stage in its development.
  • A chance to significantly impact the evolving landscape of decentralized compute and AI.
  • A supportive, passionate, and driven team environment.
  • Flexibility to work remotely from anywhere in the world.
  • A competitive compensation package, including generous equity and token grants.
  • Regular team off-sites in various global locations.

How to Apply:

If you think you’d be a good fit for this role, or know someone who is, please send your resume to [email protected] and include “Social Lead” in the subject line. is an equal opportunity employer.

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