Los Angeles, CA, USA

founded in

March 2021

HEIR is a next-generation holding company that builds culturally-inspired consumer brands rooted in sports, tech and entertainment. The company's Co-founders include Jeffrey M. Jordan, oldest child of Michael Jordan; Jeron Smith, entertainment executive and former White House strategist that has built successful businesses with NBA mega-star Stephen Curry; and Daniel George, founder of a global marketing agency with expertise in creative, design, branding and experiential. The collective has spent the past decade building, marketing and operating some of the most successful and notable brands in sports culture.

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