Director of Marketing
Cega
Marketing & Communications
Singapore
Posted on Monday, June 3, 2024
🧚🏻
Director of Marketing
Who We Are
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At Cega, we are building innovative financial options/derivatives products in Web3 that have a $16 trillion dollar market size in traditional finance. Our mission is to create superior, flexible, and diversified investment opportunities for every Web3 investor. We are the first decentralized derivatives protocol focused on exotic derivatives. Currently we the are #1 DeFi options protocol on Solana and #2 across Ethereum. We’ve raised $9.3 million to help us achieve this mission with top Web3 investors such as Dragonfly Capital, Pantera, Coinbase Ventures, and others.
The Cega team is an extremely talented group of people with strong finance expertise and tech/startup engineering experience. We are fully remote but work closely together to achieve our mission with a focus on our core values.
The Role
Cega is looking for an experienced director of marketing who will be responsible for both developing and executing comprehensive marketing strategies. In this role, you will drive visibility, growth and adoption of Cega’s core products and new products within the blockchain space.
This is an IC role (individual contributor) where you will work cross-functionally with sales, product, data science, and external vendors (e.g. PR). Cega’s Discord community moderators will report to you.
Responsibilities
Strategy
Develop quarterly strategy for Cega’s product to target audiences effectively and achieve business objectives
Define and communicate value proposition and product positioning
Campaign Planning and Execution
Successfully launch new Cega products by determining the most effective channels and tactics for marketing campaigns
Execute marketing campaigns across key channels (Twitter, Discord, Medium, Email, TG, etc)
Content Creation
Generate ideas to tell Cega’s story, engage audiences, and drive business objectives
Run Cega’s Twitter and Medium accounts by producing media/written content
Insight Identification
Understand user insights in web3 deeply, supported by empirical evidence or data analyses, and staying on-top of web3 trends
Required Qualifications
Minimum 3 years of experience in a marketing lead role or a strategic role (i.e. management consulting)
Strong logical thinking and communication skills
Understanding of blockchain and DeFi
Experience working in brand management
Native-level English
Nice to have
DeFi marketing experience
Understanding and/or interest in financial derivatives
Important traits
Attention to detail - you stress over spelling, accuracy, and nailing the details of financial products with millions in deposits
User-centric - you prioritize the end-user and develop marketing comms by focusing on user benefits, risks, and understanding
Self-starter - you take pride and ownership of your work
Crypto interest - you are excited about DeFi and building in it
Critical thinking - you are organized, make decisions logically and articulate/prioritize
Perks and Benefits
We’re a globally distributed team that is remote-friendly. We have team members that work from New York, Hong Kong, and Singapore, so you are also welcome to be in our co-working office whenever you want! We provide:
Remote work opportunity
Competitive salary and equity
Healthcare benefits — medical/dental/vision for U.S. based employees, stipends for non-U.S. based employees
Two offsites per year at great places around the world (previously we were in Tokyo, Bali, Denver, Lisbon)
Contact: [email protected]
*Please include your resume when applying for this position.